8 Giftable Accessories You Can Use to Boost Brand Visibility

Accessories are some of the best promotional gifts you can use to capture the attention of your customer base (and new customers as well). They are often affordable to buy in bulk, are fun to design, and have the potential to create a “walking billboard” effect that will spread your brand far and wide in the public eye. Here are eight giftable accessories that can help you boost your company’s brand visibility:

1. Sunglasses 

If you want to make your brand feel stylish and hip, using sunglasses to promote it is highly recommended. Not only do sunglasses have the ability to draw in customers in droves, but their classic style makes it easy to design them for a wide range of customers. When you’re creating sunglasses, it’s important to make your logo prominent, but not overly emphasized, as this will allow you to get customers to actually wear your branded gift sunglasses out in public.  

2. Phone Cases 

With the price of phone cases constantly on the rise, the public is becoming desperate for any chance at free phone cases. If you buy phone cases in bulk, they are actually much more affordable. Additionally, the design of phone cases makes them easy to brand with your logo in a prominent, but still fashionable manner. People use their phones practically every other minute, so if you have customers sporting branded phone cases, they will advertise your company a lot.  

3. Keychains 

Having your keys and fobs in one single, convenient location is crucial for staying organized in your daily life. Gift your customers the ability to never worry about losing keys and fobs again by handing out branded keychains during your next promotional marketing campaign. You’ll be able to get thousands of them for around a few hundred or less if you find the right place to buy them in bulk, so this choice is fantastic for budget-restrained small businesses.  

4. Tote Bags 

One of the classic promotional items, tote bags are another gift that helps your customers stay comfortable and organized. Tote bags are also in style right now, which makes them that much more desirable as a free gift. If you make the tote bag look hyper-attractive, along with your logo being a key part of that style, you’ll make it more likely that customers will become “walking billboards” that advertise your brand in lots of different public spaces.  

5. Watches 

While watches are often a bit more expensive to invest in, they are a great choice if you want to reward your most loyal and high-roller customers. There are lots of different types of plastic sports watches you can go with as well. That being said, it’s definitely more of a challenge to place your brand on a watch. Many companies end up placing the brand behind the clock hands if they go with a non-digital clock face.  

6. Sweatbands 

If you’re looking to reward a customer base that’s really into fitness, you can send them branded sweatbands that will help them stay cool during their workouts. Sweatbands are conveniently shaped for designing them around your logo and are hyper-affordable as well. As people use these sweatbands during sports, or at the gym, they will naturally spread the word about your company to the masses. Just make sure you pick colors that will be appealing to a wide range of customers as well.  

7. Scarfs 

Scarfs are a perfect promotional gift for the cold winter months we’re living in. This is another gift that can be complicated to brand, but if you manage to do it successfully, you’ll have a classy, stylish promo gift on your hands. Consider how you can make the scarfs look as hip as possible, and you’ll make customers feel more confident wearing them out in public.  

8. Gloves 

Lastly, you can go full-in on making a perfect promo gift set, and match your promo scarfs with pairs of promo gloves. This will show your customers that you truly care about their health and well-being, and will ensure they stay warm during the bitter cold months ahead. There are a lot of fun ways to place your brand on a pair of winter gloves, so be sure to get creative with your design work!  

Unlock Increased Brand Visibility  

By giving out fantastic promo items to loyal customers, and to people you hope to turn into customers, you can easily unlock a significantly increased level of brand visibility. As you craft your items for campaigns, always consider how comfortable, stylish, and tactile they are, and you’ll have a successful campaign on your hands.