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C&D Group Invests in New CRM Software

C&D Group has implemented Firefish Recruitment Software.

Recruitment company C&D Group has embraced specialist recruitment CRM software

provided by Firefish. This significantly enhances C&D’s market presence and communication

channels. Adding advanced technology promotes staged, additional or fully flexible

recruitment solutions to clients, as well as truly great candidate attraction and recruitment

experience from beginning to end.

Firefish benefits hugely from MD, Wendy McDougall’s own high-calibre recruitment experience, which

has been instrumental in delivering real recruitment solutions. Karen Davison, Founder of C&D said,

“Using a CRM company headed by a recruitment expert, has been a huge benefit to us, given Wendy

has lived and breathed our industry, and has already thought of almost everything.”

This new CRM software represents another major investment in the future growth of C&D, alongside

purchasing new premises last year and the appointment of Sales Director, Matt Hastie, whose sales

transformation plan is just one of many expansion goals for this ambitious and capable company.

Commenting on the new software, Matt Hastie said, “We at C&D Group are excited about the use of

our new CRM software Firefish. The added value in terms of consultants’ time and on-line candidate

registration will mean that we can both improve our clients return on investment and make the

candidate journey a rewarding experience. The investment by our CEO Karen Davison in this

software has energised the office and all our consultants. This is the first of many exciting

developments as we push forward into 2017 with renewed enthusiasm and optimism.”

In a candidate-scarce market dominated by millennials, the implementation of online recruiting

software in combination with a responsive social recruitment platform is a key factor. 90% of C&D’s

new candidates now discover and apply for jobs online.

Recruiters will also be able to match new vacancies to candidates from within the C&D database of

tens of thousands of job seekers more efficiently and in record speed. Recruiters can apply their in

depth knowledge of the client and role when shortlisting candidates to continue to ensure the best fit.

In addition, this enables C&D to upgrade their already top-ranking website to adopt a greater inbound

marketing position. Providing informative articles for job seekers, enabling them to refine their job

hunting strategies is part of the emphasis for a great candidate journey.

Swindon,