New club puts focus on photos for business owners

Business owners wanting professional, up-to-date images can now take advantage of a unique club set up by award-winning brand photographer Elizabeth Donovan.

Swindon-based Elizabeth has launched Click Club, a monthly photoshoot for any brand or business owners wanting a range of new images for their websites, marketing and social media.

There is no membership fee, and business owners can attend as often as they like, on a pay-as-you-go basis, so they can keep refreshing their images.

Elizabeth came up with the idea as a way of giving ambitious entrepreneurs cost-effective access to professional photography.

“On websites and social media posts in particular, quality photos are really important for conveying a brand. If photography is inconsistent – whether that’s with the colours, the location, or the quality – it reflects poorly on the brand,” said Elizabeth.

“With Click Club, business owners can ensure they promote their brand in a positive way, which will engage with their audiences. Because Click Club is monthly, there is always an opportunity for fresh, seasonal, photos which will be consistent as well as current.”

Elizabeth picks a different venue each month, with some shoots held inside and some outdoors. The next event, on September 29, will be outdoors in Cirencester, offering a range of backdrops ideal for businesses looking to work with clients in the Cotswolds.

The one after is on October 27, and will be at a location in the Swindon area, featuring an autumn theme. November’s Click Club will set its sights firmly on Christmas, with festive photos produced for each business owner to use on their social media or even in their company Christmas cards.

“There’s nothing else like this that I have come across. With Click Club people can come as a one-off or more regularly, whichever best suits them and their budget,” said Elizabeth.

“Each Click Club session is open to up to four business owners, so there is a social element and an opportunity to network. It can also be a bit less daunting to have photos taken at the same time as other people. I encourage attendees to bring along props to help illustrate their brand. We’ve had some bringing laptops, video equipment, a megaphone, awards and even crystals.”

Elizabeth, who has a background in marketing and design, set up her photography business in 2009, initially as a wedding photographer, for which she won awards, then moving into brand photography. Elizabeth combines her knowledge of marketing and branding, with her photography skills, to create images for clients which capture their brand identity.

Click Club offers business owners a more cost-effective way of having brand images. It is also an introduction to brand photography, which some may want to take further with Elizabeth’s bespoke brand photography services.