TGt Meets... Robin Deller

As part of our Entrepreneur Week Specials, we've been speaking to Robin Deller from Imagine Cruising.

Tell us a little bit more about your business?

Established in 2012, Imagine is now one of the leading Cruise Holiday companies in the UK. Imagine use their expertise to combine cruises with iconic hotels and tours around the world. Their ‘Masterpiece Holidays’ stand out in the national press and in just 4 years have built a strong reputation both for quality and value. Imagine have also opened offices in South Africa and Dubai. Earlier this year dnata Travel, part of the Emirates Airline Group – took a 51% stake in Imagine Cruising setting the course for significant future growth for the business.

What inspired you to set up your business?

The first travel business which I opened back in 2001 was an overnight decision with no real thought process. I had fallen upon an industry that I loved and seemed to have a natural talent within, the ingredients seemed obvious.

What do you think attracts people to starting their own business?

I think people set up their own businesses for many different reasons but a common factor seems to be a self-belief and a natural drive to succeed.

What’s the biggest challenge you’ve faced?

The biggest challenge in the travel industry tends to be the international events that have an overnight impact such as 9/11. Progressing from a start up to an international company and all the hurdles that you are constantly challenged with also has its challenges. As you grow, you need to acknowledge the need for constant change and evolution, this has been key to our success.

Do you have a motto or favourite motivational quote?

You get out what you put in.

What advice would you give someone looking to take the plunge and start a business?

Plan well, always assume the unexpected, accept that risk is part of the journey and surround yourself with like- minded and talented individuals.

What’s the biggest challenge facing business leaders today?

The biggest challenge for many businesses is the rapid evolution of digital. Many of us have not grown up with these skills and it is vital that you smother yourself with self-education.

What’s been your biggest achievement to date?

Creating Fastrack Holidays and selling it to Virgin Holidays – the first ever travel business they purchased - and the recent Emirates Group investment in Imagine Cruising. Both are a real compliment to the success myself and my team have achieved and just how unique we are.

When you’re not running your business, how do you like to spend your down time?

Spending quality time my family and holidays are very special to us. Imagine sponsor Swindon Town Football Club and we enjoy going to the games – especially Wembley earlier this year.