Top 5 Tips to Hosting an Incredible Conference

Hosting a conference can be a great way to gain new customers and build deeper relationships with current clients. Whether you’re planning your first conference, or you’re just looking for advice, we’ve put together a few tips to help you plan and host an incredible conference.

It’s important to host a conference the right way as it’ll be hard to come back from hosting a bad conference, so check out our top 5 tips to hosting an incredible conference…

Pick the perfect venue
The venue needs to be welcoming and attractive, with a good atmosphere to it. Choosing a venue with these qualities will contribute to whether the attendees and exhibitors have a good time. It’ll need to be spacious so exhibitors don’t feel cramped and attendees can freely speak at different stands. If you’re looking for the perfect venue in or around Swindon, check out our top venues here!

Attract your target customer
Decide who your target customer is you want to appeal to and plan how you can attract them. Think about their lifestyle interests, as well as their business and think how you can entice them. You want to gain new customers from your conference so it’s important to make sure you attract them.

Plan for fun
Planning fun activities will not only make your event memorable but it’ll also make it enjoyable. Have a unique activity to do, maybe make it into a competition so more people will want to get involved. By providing an enjoyable day for your attendees and exhibitors it’ll increase the chances they'll want to attend your next event.

Bring in excellent speakers
Bring in incredible speakers who have something your attendees and exhibitors can learn something from. Someone who has an inspirational story or a charismatic makes an excellent addition to your event. Depending on how good your speakers are could also contribute to whether the attendees have a good time.

Be energetic, fun and polite
This event is your perfect opportunity to network, network, network! It’s important to be welcoming and make yourself known to the attendees and exhibitors. Engaging in a meaningful conversation where they feel a connection with you will make them want to do business with you. Also, by introducing attendees to your clients will help connect them which could be beneficial for all three parties. You’re bringing potential new business for yourself and your client whilst also potentially introducing new business to your attendees and helping them get connected.