What Are the Advantages of Taking Small, Local Businesses Online?

Throughout the last few years, businesses throughout Wiltshire have been reaping the rewards of adopting a digital approach to expansion and marketing. However, numerous organisations are yet to embrace the powers of modern technology. So, what are the advantages of taking small, local businesses online?

Why Are More Swindon-Based Companies Going Online?

Following the rise of digitalisation, there are numerous reasons why it is proving increasingly beneficial for small, local businesses to take their operations online. Fundamentally, switching focuses to digital platforms enables for a more contemporary approach to marketing, which, in turn, is more likely to attract new customers. Crucially, due to the free sign-up nature of a wide array of different social media platforms, modern-day corporations can now cost-effectively showcase their products and services to broader audiences, while also building long-term consumer relations.

Source: Pxhere

Throughout the county of Wiltshire, this technologically-advanced route to business expansion has proved highly beneficial to a whole host of different companies, with Banks BHG, a leading accountancy firm in Swindon, highlighting how digital cloud platforms could save local businesses both time and money. In turning to the potentials of cloud-based systems, Neil Elsden, the company’s director, has stated how the utilisation of the technology will aid business efficiency because there will no longer be a need to physically transfer data. Along with Banks BHG, Find Tasty has also enjoyed recent success through going online with their food shopping service that supports local businesses.

Potential to Grow Niche Businesses and Products

While, as stated above, there are many benefits to going online for mainstream businesses, the approach can also significantly help those who offer more niche products and services. At the time of writing, as highlighted through Find Tasty, food-orientated businesses that have focussed on digital marketing have thrived over the last few years. Since being founded back in March 2016 after supplying local bakes to domestic customers, Samantha Whittingham took her company, Corporate Cakery Ltd, online. Despite the unique nature of the products provided, the business has proved popular due to the entrepreneur’s ability to provide an element of personality into companies that, by her own admission, are not always the most visually appealing.

Since growing her business, Samantha has teamed up with Hospitality Services in seeking further expansion, with a recent focus on developing healthier products being at the forefront of the business’ plans.

Outside of the Wiltshire-based town of Swindon, numerous niche products have benefitted from taking their presence online. For example, digital businesses, such as TaxFreeSnus, have been able to expand their reach to potential consumers on both a national and international level through the creation of their digital platform. The company offer a unique line of snus products, including Siberia at TaxFreeSnus, which is stated as being the strongest product on the market, in addition to other niche items, like their Kapten and White Fox ranges.

Increasing Numbers of Business Will Reap the Rewards if They Go Online

Ultimately, there can be no doubts that businesses in the town of Swindon and the broader Wiltshire area have enjoyed apparent growth through targeting the powers of the online world. Crucially, this approach to marketing has proved advantageous to traditional and niche companies, showcasing the value of adopting a digital strategy in modern-day society.