What is the response rate from a leaflet distribution?

One of the most common questions we get asked is “What is the response rate from a leaflet distribution?”. This isn’t a simple question to answer because there are so many factors to consider. In this article, I will outline how you can maximise your response rate from a leaflet distribution.

What do The Direct Marketing Association say?

According to The Direct Marketing Association (DMA) who have carried out extensive research on what to expect from your leaflet distribution campaign: "A key finding is that 89% of consumers remember receiving a door drop mailing - more than any other marketing channel. And it has a powerful place in people's lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer". This is such a large amount in comparison to 38% that take notice of a billboard or TV advert which they may only see once.

Is there an industry that benefits more from leaflet distribution?

According to a DMA article, retail is the sector that consumers are wanting unaddressed mailings from. In fact, 9 out of 10 people are happy to regularly receive unaddressed mail through the door from retailers. Closely following retail was FMCG (fast-moving consumer goods), restaurants and local services. The Leaflet Delivery UK brand has found that Estate Agents, Gyms, Fast Food, and Garages get an excellent ROI.

How will my business be able to compete with an established brand?

At Leaflet Delivery UK Swindon, we make sure that you are the only sector within the pack so as not to cause competition and to make sure you get the best ROI. If you are the only leaflet in the pack from your sector then there isn’t an offer to compare to. Your image and brand will be in that household and they will look at using your services.

Is leaflet distribution a waste of time for me?

No way! As we explained above, consumers are spending more time looking at your brand and keeping you in their household. There may not be a response straight away because it all depends on your business or service. If you are offering someone a free coffee then I’m sure within the first few days you will see people walk through the door with the leaflet. If you are an Estate Agent then it may take longer as customers need time to consider buying and selling a house! But sure enough, they would have seen what you have to offer! Leaflet distribution definitely isn’t a waste of time.

Should I do one leaflet drop or should I create a campaign?

Running a campaign is the best way to see a return on your investment. The more people see you, the more they will remember you to use your service. Consumers need to see something more than once to get a response. We can help you create a long term campaign to get you the best ROI possible.

What about the design?

The design of the leaflet matters a lot! You need to look at the design and think “would I buy this/would I use this service?”. If the answer is no then the design is wrong! Has the leaflet got good quality images that fully show the best of your business? Have you got all the information the consumer would need to make a decision to use your business? Is there an offer to incentivise them? Is there a call to action (call now to get this offer/enter this code on the website etc)? All of these combined equal a good leaflet.

So, what will the response be from my leaflet?

Hopefully all of the above will help answer this question as all of the above needs to be considered. So what do we know? We know that;

• Leaflet delivery gets the consumers attention
• With Leaflet Delivery UK Swindon, your business sector will be the only one in the distribution
• Depending on the type of business will depend on the response rate
• Seeing a leaflet more than once will increase the odds of winning the business
• Design matters

What can Leaflet Delivery UK Swindon do for me?

We can design, print and deliver using Royal Mail to get to your target audience from prices starting as little as £250 +VAT for 10,000 single-sided DL leaflets.

Contact us: Email: [email protected] or Call: 07444227301 to get your business noticed. Take a look at their website to find out where they can deliver.