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Adam launched his appeal just two weeks ago and asked people of all ages, via social media, to record themselves doing 10 “Keepy Ups”. He then asked participants to donate £10 and nominate another 10 people to do likewise. From there, the concept was born and donations via www.justgiving.com/fundraising/adambradleyfootballcoaching have been flooding in, with Adam regularly posting video updates on his Facebook, Instagram and Twitter pages.
In just two weeks, ex Premier League players Mickey Hazard and Mark Bright have supported the cause, he has been mentioned on talkSPORT, and people have been “Keeping It Up” as far afield as Plymouth, Manchester and even Denmark!
But having hit his £1,000 target, Adam now wants to go further and throughout May, wants to raise a further £4,000 for the NHS.
He explains why: “I love my job, coaching football for children all over Oxfordshire and the surrounding area, but when the Covid-19 outbreak began, I realised I wasn’t going to be working for a while.
The idea for #KeepItUpForTheNHS appealed to me because it is really simple! People have to do 10 kick ups, make a £10 donation and then nominate another 10 people to do the same. We’ve even had someone do it with a golf club and ball because he didn’t have a football!
Right now, the NHS is doing a phenomenal job looking after people. The NHS Together Charity provides outstanding support to staff and volunteers so that they can carry on keeping us safe in these difficult times. This challenge is a way of giving something back and saying thank you.
I’m so proud we’ve hit the £1,000 so quickly and people have been massively generous. Now I want to go further and see if we can raise £5,000 by the end of May. I want to see people all over the world #KeepItUpForTheNHS and I think we can do it!”
To support the NHS Heroes, simply: Do 10, Donate £10 and Nominate 10. And don’t forget to use #KeepItUpForTheNHS on social media so that he can share the videos!
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