How Nissan Qashqai Became The Best-Selling Crossover Model in the UK

Nissan Qashqai is one of the most popular crossover SUVs in the UK today. While it may look big and bulky from the outside, it offers everything that you expect from an SUV with the added benefits of a hatchback. From its spacious interior to its impressive fuel economy, the Qashqai has come a long way since it was first introduced in 2006. So, how did Nissan Qashqai become the best-selling crossover model in the UK? In this article, we will explore the key factors that helped Nissan Qashqai soar to the top of the charts.

Revolutionary design

The Qashqai was first launched in 2006, and it took the SUV market by storm. It was designed to be a revolutionary blend of the best parts of a car and an SUV. Its design was a real game-changer, as it was a car-based SUV with 5 doors rather than the traditional 3 doors that most SUVs had at that time. This design was perfect for UK families, who embraced a combination of space, style and practicality with the Qashqai. This new concept immediately grabbed the attention of the buyers.

Superior features

The Qashqai is packed with brilliant features that have made it a sensation in the UK car market. From the panoramic sunroof for that open sky on a beautiful day, to the headlights that adjust itself automatically according to the conditions outside, every feature of the Qashqai has been designed with the customer's utmost convenience in mind. Its spacious interior, advanced safety features including emergency braking, blind-spot warnings and automated lane-keeping, have all made it a great family car in the UK. All this coupled with a robust 1.3 turbocharged petrol engine makes the Qashqai a powerful and fun to drive vehicle.

Competitive pricing

Nissan Qashqai pioneers the Crossover segment in the UK. And among other SUVs in the market, it seems to be priced just right, making it more accessible to everyday families. The pricing of the Qashqai was highly competitive compared to its rivals, making it an attractive purchase for UK buyers. It is among the best in the category, with easy financing and excellent resale value. This has helped to contribute to its massive success among competitors like the Honda CR-V and the Toyota RAV4.

Advertising and marketing campaigns

One of the key reasons behind the success of the Qashqai is its advertising and marketing campaigns. Nissan has always been very clever with its marketing and the Qashqai was no exception. Nissan knew its target audience and focused its message, as well as its advertising, on the lifestyle that the Qashqai represents. Through strong branding and an impressive tagline, Nissan presented the Qashqai as the SUV that can fit with an outdoor adventure as well as city life. This resonated with the UK consumers, and since then the Qashqai has become a very recognisable SUV in the UK car market.

Vehicle reliability

Nissan Qashqai enjoys a reputation for excellent vehicle reliability. It is well in line with its Japanese-made vehicle ancestors. A devotion to quality and the dedication of Nissan’s skilled team of designers and engineers have played a role in creating a vehicle that doesn’t just look reliable but actually is. This is an important selling feature for car buyers in the UK. They understand how valuable it is to have a reliable vehicle that they can count on.

Conclusion

Nissan Qashqai has surpassed all expectations and established itself as the UK’s favourite crossover model. It has come a long way from 2006 and its success can be attributed to a mix of factors such as its revolutionary design, advanced features, world-leading safety features, the value-packed pricing, clever marketing, and excellent vehicle reliability. With Nissan’s recent launch of its Qashqai T-shaped hybrid model, which marks a new moment in the crossover hybrid vehicle sector, one thing is certain – the Nissan Qashqai will continue to be a favourite choice for car buyers in the UK for many years to come. Discover more about Nissan Qashqai at Westway, Nissan’s official reseller.